Please Do Your Debauchery After You Die - Chapter 189
Episode 189: Fundraising is an Art
What are the methods to open viewers’ wallets?
First, we have the most common pattern seen with female streamers: the value extraction (emotional connection) method!
In fact, there is no royal road for this method.
As viewers’ personalities vary widely, so do the ways to extract value.
For instance, some viewers may prefer a warm and affectionate demeanor, while others might enjoy a more candid and laid-back attitude.
Sometimes, a streamer’s attention to even the smallest details shared with viewers can lead to an impressive emotional connection.
Although that is impressive regardless of any value extraction strategy.
It indicates that the streamer is genuinely interested in the viewers.
However, there are some streamers whose interest borders on obsessive traits; yet, since there is a clear demand for such broadcasters, I respect the diversity.
“Value extraction is indeed an effective fundraising method. However, it’s difficult to attempt such dynamics outside of personal broadcasts.”
For that reason, the first method is out!
Secondly, we can consider inducing candy sponsorships through a “mission.”
In fact, this method can be regarded as the fundamental fundraising method on the streaming community, regardless of gender.
From the beginning, viewers have made various demands on streamers and sponsored them in return.
As this activity became standardized, and the need arose for an appropriate term, we started using the word “mission” during broadcasts.
“Not bad. If we can ride the wave through the mission, we could receive a decent level of sponsorship. But that alone isn’t enough.”
Under normal circumstances, I would have been satisfied with this, but the situation was different now.
With the exploration of Buck Minam Park Bong-sik and the subsequent long-term hiatus, the dynamics are overflowing.
Just looking at the viewer count for my broadcast confirms this fact.
Wait, wallets without owners are just floating around like this?
It’s no wonder January is called the peak revival period of Lena World.
Such a massive candy overflow was pouring out for the virtual streamers.
With the server flourishing, viewers who have become attached, and Mr. Mu-jeossi who lost his destination due to Buck Minam Park Bong-sik’s long hiatus, as well as viewers interested in Minecraft and the virtual world.
This is an opportunity that will not come again.
As soon as Buck Minam Park Bong-sik returns, not only the Mu-jeossi but also the upper dynamics will prioritize that side.
Thus, it means we should extract every last penny when we can.
To do that, there was a need for a larger scale than a “mission.”
That is none other than a promise.
A commitment with a much broader scope than a mission.
Through it, we can stimulate viewers’ interest.
Of course, it’s not as easy as it sounds.
If just throwing out a promise guaranteed immediate viewer sponsorship, anyone could join the 1 million club.
To achieve a substantial sponsorship, a thorough “story” line was needed.
“The first step for that! It’s all about appealing to emotions!”
Revealing prepared materials for viewers to check on-screen.
That includes the broadcasting time of our company’s staff from last month.
I started first with 232 hours, while mostly recording between 230-350 hours; among them, Supniti ranked first with a total of 349 hours of broadcasting.
“Dear viewers, our company friends have really worked hard and struggled to get this far. Therefore, we swept the first and second places during the two Purge Days and created an amazing town, V-City, better than any other company, leading in assets as well. But!”
A sudden twist emerges.
Subtly revealing the candy sponsorship information from last month for the company staff retrieved from the Candy Calculator site.
Han A-yeon received 56,735 candies and broadcast for 299 hours!
If calculated by the hour, that’s 189 candies, amounting to 11,340 won.
Huh? Isn’t it fine if the hourly wage is over 10,000 won?
Unfortunately, when it comes to settlement, freelance income is subject to a 3.3% withholding tax.
Is that all? Every May, there’s a “comprehensive income tax” that causes individual business owners to tremble.
Streamers and YouTubers all fall under the taxable category.
In summary, I’ve been working hard for nearly 10 hours a day without even receiving 10,000 won per hour.
In the case of Mayo-na and Lucy, they received slightly more candy than Han A-yeon, amounting to about 18,000 won per hour, but after tax, it still doesn’t feel abundant.
Meanwhile, Miho and Supniti earned a decent rate of 25,000 won per hour, but the income of streamers can be incredibly volatile, making it unpredictable.
“Oops! There seems to be an issue with the data…”
– What? Are you hiding only your data? Reveal it now!
– Lol, trying to hide your own data, got caught! This drama won’t work, quickly disclose the information transparently.
– Chu A-ryeon, Seo-ha, right?
Of course, this was part of the plan.
Despite our staff working incredibly hard, they are not receiving enough sponsorship!
Promoting this fact with solid data is beneficial.
There will definitely be viewers who might think, “I want to sponsor more.”
The problem lies with a certain group.
Some viewers might think “If they are struggling with just this much in internet broadcasting, how much do they want to earn?” and put on judgmental glasses.
Alternatively, there might be viewers who dislike this situation as they consider it emotional exploitation.
So, intentionally hiding my data and revealing it at the end, like the situation now, was planned.
In the streaming community, a cheerful atmosphere is always preferred.
“Uh… Excuse me. I did earn a bit… so, ahem! Looking at our poor staff, I’d like to ask for a warmer helping hand in sponsorship.”
– Lol? Seo A-ryeon with 370,000 candies? December Virtual first place with 160,000 won per hour? Are you kidding me?
– Wow;; a truly wicked boss is here, starting today, I’ll sponsor A-ryeon and Mayo instead of Seoa.
– Seo A must accept scrutiny! Let’s investigate where that Dior bag came from!
[Mr. Security Team has been banned from chatting for 10 minutes.]
“Ah! Strange political statements are prohibited. And just because there’s been a bit of a ban, that’s not media oppression. Stop misrepresenting things!”
While embedding the information that our staff hasn’t received enough sponsorship despite working very hard, the atmosphere remains joyful.
With this, the planned first phase is cleared!
The next phase is the part about earlier discussing the “promise.”
“Seo Adan brothers. And you, upper streamers! This is my first major server experience. And it’s my first time being the head of a company too. Nevertheless, I want to work very hard with everyone.”
Taking a brief pause, I looked directly at the camera with a resolute gaze.
It was to instill a sense of immersion in viewers with a serious attitude.
During rehearsals for this scene, I did a recording test and, unfortunately, the sight of a black-haired, doe-eyed girl wearing a gaming headset was actually a mishmash of seriousness and cuteness, far from the initial intent.
But that’s actually great!
Cuteness is always a truth.
With plenty of charm and cheerfulness, I earnestly appealed to the viewers in a bouncy voice.
“You saw me come in first place multiple times during Purge Day, right? I will definitely be first this week, so as the head, please allow me to maintain my ‘guy’ status! If I don’t come in first? Then I’ll immediately do a 48-hour non-stop stream, horror game, or grotesque food broadcast; I’ll accept any punishment. Brothers, please cheer loudly for V-Live Company and lift Seoa’s spirits!”
If phase one was about setting a fundraising atmosphere, phase two involved providing the “justification” for viewers to willingly open their wallets.
– Lol, this is cuteness overload, how adorable!
[Ah Cha Cha Jeo Cha Cha has sponsored 5 candies.]
– Okay! Big-hearted brother is treating us. Buy some snacks with this, and save the rest for pocket money.
[Ah Cha Cha Jeo Cha Cha has been banned from chatting for 15 minutes.]
– V-Live Company definitely works hard; so maybe I should sponsor a bit.
Looking at the chat room, starting from the atmosphere to justification, the story had fully built up.
Now, if someone breaks the ice as the first one to sponsor, a rush of support will surely follow.
“We learned in military first aid class: In such situations, a clear target should be identified for reports to prompt prompt reporting.”
Asking for sponsorship from a large number of viewers would ultimately reduce its effectiveness.
Therefore, I opened my note and pointed out a target predetermined in advance.
Since they usually act out, consider it some karma!
“Hey, Mr. Vice President. Since you teased me that my taste in music is like an ajumma’s, I’ll overlook that, so promise to sponsor 1000 candies, okay? Call? If you don’t want to, you’ll be banned for an hour.”
True to form, the attention-seeking vice president responded quickly.
[Seoa Broadcast has sponsored 5 candies.]
– It’s been over a week since that incident; that’s excessive;; But I’m kind-hearted enough to let it slide! Not because I’m scared of a chat ban! 1000 candies, it’s a deal!
I confirmedly wrote down on the top line of the note.
– Seoa Broadcast, 1000 candies!
“Next sponsor! Don’t just throw in candies at once; please message how many you want to contribute with 5 candies. Before we start, our staff will have a mini-game to determine ranks, and we’ll sort it out like a loyalty game!”
And this is the final third step!
Creating a neat situation where viewers can find joy in donating candies.
Absolutely no regrets after sponsorship!
That way, it will foster a desire to sponsor again next time.
[Seo-Ah’s Pouch has sponsored 5 candies.]
– 2000 candies, it’s a deal!
[Kim Bongsik Jonmotnam has sponsored 5 candies.]
– I’ll sponsor 500 candies.
[Mr. Bongsik Comeback has sponsored 5 candies.]
– Reserving 1000 candies~
As if they had been waiting, sponsorship messages poured in.
I smiled brightly and started typing furiously in my notebook.
The operation was a complete success.