Since I Became a Woman, I’ll Do Cosplay - Chapter 78

Hayoon was helping Hong Seo-hyun with many things.

Illustrations, planning, streaming guidance.

It was possible because Hayoon had deep knowledge and experience comparable to professionals in certain areas.

Therefore, she could easily help with her Vtuber debut, but there was one thing.

One area completely outside Hayoon’s control was.

-I’m so excited to meet you all! See you on Thursday!

The tweets she posted on Bluebird.

The biggest reason Hayoon wasn’t in charge of even a single tweet was.

“Ah, this is it. Overdoing this can be seen as cringe, but doing it about a week before the debut will build anticipation perfectly.”

“Is that so?”

“Of course. To attract as many people as possible to the debut stream, you need to reveal a bit of the concept through tweets like these. That way, potential viewers can gather and discuss, creating buzz and attracting others.”

“I’ve always wanted to try this. I wondered why Korea didn’t have anything like Duo Live.”

Because Do Jin-ho had asked for control over the Bluebird account in exchange for accepting the chat moderator position.

He hadn’t just asked to be a chat moderator but a Vtuber manager.

And the first thing he did was increase the tweeting frequency.

Hayoon had used Bluebird too, but Do Jin-ho’s change was the increased frequency.

He had Hong Seo-hyun tweet at least twice a day, sometimes even three times.

“Consistency… Consistency…”

As a result, Hong Seo-hyun had to wrack her brains whenever she had free time at school, agonizing over what to tweet.

She had to be extra careful to maintain Scarlet’s RP before her debut while increasing the tweet frequency.

It was enough to give her a headache.

But.

Already flirting subtly. Do I know you?

-But it’s good, even from our perspective.

-She has to say she misses us so that she’ll actually miss the viewers later.

-True.

The effect was undeniable.

A Vtuber’s debut is significant, and there are many potential viewers eagerly awaiting it.

“Aside from how much the senior is struggling, the effect is undeniable.”

“Right? This is worth continuing. You have to give them something to talk about to create buzz in the community, and the buzz has to keep going to attract new viewers.”

“I agree.”

“Then I can continue leading this, right? Huh?”

Do Jin-ho asked, seeking Hayoon’s approval for his proactive approach, and Hayoon nodded without a word.

“Yes, I’ll leave this to you, senior. You’re even willing to be an unpaid chat moderator, so there’s no reason for me to refuse.”

“I want to be the manager, so I don’t need money. Just give me the proper authority.”

He wanted to be the Vtuber manager and didn’t need money, and he even came up with effective marketing ideas.

With such a great manager, there was no need to look for anyone else.

“Of course, we’ll still sign a non-disclosure agreement.”

“Ah, of course. That’s a given.”

“If you need additional compensation, just let me know if managing becomes too much. I can afford to pay you.”

“I’ll let you know if I need it.”

Still, since he was working with a Vtuber, she planned to have him sign a non-disclosure agreement, with a hefty penalty clause.

Some people would say, “Why do we need a contract between us?”, but it’s precisely because of their close relationship that a contract is necessary.

That way, if things went south between them, the damage wouldn’t spread everywhere.

The word “contract” might feel a bit formal, but it’s precisely because of that formality that it can easily prevent unexpected problems.

She was glad Do Jin-ho understood this.

“Please continue your hard work, senior. Some might complain about using Bluebird, saying it’s a madhouse…”

Later, Bluebird would update with a system called Galaxy, where influencers and fans could interact.

It wouldn’t hurt to lay the groundwork in advance.

For those who hated Bluebird and didn’t even look at it, they could create a fan cafe after the debut.

And the creation of the fan cafe itself could also be content.

“Anyway, it’s all about building hype. What we do now will be useful later, so let’s put in a little more effort. After the debut, you can just tweet about stream topics.”

“Phew, yeah. Just a few more days.”

Hong Seo-hyun seemed to think that tweeting would be easier once she started streaming, her eyes sparkling as she muttered, “If only I could just debut…”

It seemed she didn’t mind interacting with strangers on Bluebird, but she simply didn’t like the current situation where she had nothing to talk about.

“Hmm, if you have nothing to say, just wait a bit.”

“Huh? What are you going to do?”

“I’ll send you a rough draft of a congratulatory illustration today.”

When Hayoon offered to draw a congratulatory illustration.

“Oh? Oh…!”

A rough draft once.

A completed version once.

Hong Seo-hyun smiled, realizing she could milk two tweets out of it.

Under Do Jin-ho’s direction, Hong Seo-hyun started attracting attention on Bluebird from various angles with numerous tweets.

With Hayoon’s guidance, they also held a small debut event.

[Dr. Scarlet’s Debut Event!]

-One chicken for every 100 followers accumulated until the end of the debut stream!

-Another chicken for every 100 concurrent viewers on the day of the debut stream, to be drawn during the second stream!

-Thank you for your interest!

This was Hayoon’s idea, and the reason for this event was simple.

“The internet is full of freeloaders.”

Why would people tell lurkers to get lost when a Shy Burger event was held in a community?

If she directly posted gift certificates, some random part-timer would use them within seconds.

If she included lurkers in the draw, outsiders from other communities would flock in, drooling and waiting for handouts.

So, they limited the draw to account holders.

“One chicken for every 100 people? And they’re even counting followers and viewers separately?”

Cyber beggars are people who shamelessly join unrelated events, hoping for freebies.

In some cases, they could end up giving away dozens of chickens.

There was no way these freeloaders would miss out on such a sweet deal.

“You can’t pass this up.”

Would a sparrow pass by a rice mill?

Cyber beggars would never miss this event.

No, they would even actively promote it.

-Wow, is a real Vtuber finally debuting?

-One chicken for every 100 followers and viewers? This could easily be 20 chickens!

-Even if she hits 10,000, it’ll be sweet, should we promote this on the streamer gallery?

-They might not be interested in Vtubers, but they’ll be interested in a 20-chicken event.

Even aside from cyber beggars, there was a lot of interest in Korean Vtuber communities, which were mostly focused on overseas Vtubers.

Not many Vtubers had debuted with such an active event, so naturally, people were interested and wanted to support her.

At this time, Korea was practically a barren land for Vtubers.

As if unwilling to miss this opportunity, which might spark the Vtuber boom, they started plotting amongst themselves.

“Good, we’re getting a response.”

Hayoon was monitoring various communities and checking the reactions, waiting for Scarlet’s debut.

“There’s almost no backlash…”

A controlled viral campaign can be carried out without causing a backlash.

Hayoon thought back to last winter when she participated in AGC for promotion.

She gave out notes with QR codes but didn’t show excessive desperation.

The emotion she presented to potential viewers was just, ‘Come if you remember.’

Unlike a controlled viral campaign, where the center could manage things, an uncontrolled campaign by the fandom could easily cause discomfort and backlash from third parties.

But this time was different.

“As expected, Vtuber fans are meticulous in these situations.”

Perhaps they were aware of the potential backlash, or maybe there weren’t any clueless people among those who knew about Scarlet.

Various Korean streamer galleries had only subtle promotional posts about Scarlet, with almost no negativity.

“Alright, we just need to maintain this atmosphere until the day of the debut.”

Hayoon judged that there wouldn’t be any major problems until the debut and looked forward to the upcoming event with a mix of anticipation and nervousness.

Her virtual avatar.

Haru’s rigging was still a few days away from completion.

She couldn’t help Hong Seo-hyun with her streaming yet.

She could only hope that their practice sessions would pay off.